Matt Adlard is an internationally acclaimed self-taught baker and author of his first cookbook, Bake It Better (2023). Known for his humorous and honest approach to baking, Matt is the most followed pastry chef in the UK, amassing over 2 million followers across his Instagram, TikTok, YouTube and Facebook platforms. Despite no culinary training, Matt has mastered the art of baking. His gorgeous cakes, pastries and breads are showstoppers!
PASTRY CHEF, CONFECTIONER & AUTHOR OF BAKE IT BETTER
Starting his career as the Topless Baker, Matt rose to fame with his YouTube baking tutorials shot in his kitchen in England. Today, Matt runs his own online baking school, Bake It Better, teaching his loyal students the fundamentals of pastry baking.
Matt has proven to be a talented baker as well as a top-tier on-camera personality. He has a highly engaging audience of 18-34 year olds with a strong following in the United States, United Kingdom and Australia.
FOOD NETWORK JUDGE: CHRISTMAS COOKIE CHALLENGE, CHOPPED SWEETS & FOOD NETWORK CHALLENGE – BAKERS FROM FAKERS
Discovered by the Food Network, Matt hosted Food Network’s online American digital series Made for Two. He also appeared as a celebrity judge on Food Network’s Christmas Cookie Challenge, Chopped Sweets and Food Network Challenge.
We saw a different side to Matt when he appeared on MTV’s digital series Cooking in the Crib with Snooki and Joey. The program was hosted by Nicole “Snooki” Polizzi, star of Jersey Shore Family Vacation and her best friend Joey Camasta.
Matt Adlard has been featured on Amazon Live, UsWeekly.com, BuzzFeed.com, Cosmopolitan.com, Businessinsider.com, Dailymail.com, BravoTV.com and Delish.com. But it was his Instagram baking video of an edible chocolate Apple iPhone that got world wide press. See here: ABC
So how did Matt’s baking career begin? You could say it’s in his blood. His Dad was a Michelin Star Chef, but Matt didn’t follow his culinary career path. Instead, he went into advertising. Tired of the long hours and looking for a fun hobby, he found his calling in baking. He learned how to bake through trial and error by watching YouTube videos. Today, teaching, inspiring and making common mistakes along the way, is the alway the theme in Matt’s infamous viral videos.
Matt Adlard lives in Norwich, England with his wife Sacha, son Ru and Cocker Spaniel Cookie.