MATT ADLARD – Baking

Matt is a self-taught baker and digital content creator who's a celebrity judge on the Food Network.

Matt Adlard is a self-taught baker, confectioner & Food Network Judge

Bake It Better with Matt Adlard - online baking classes with YouTube star

Bake It Better with Matt Adlard - online baking classes with YouTube star

Gorgeous Cakes by YouTuber Home Baker Matt Adlard, The Topless Baker of Swoon Talent

A Sampling of Cakes by Hunky Baker & YouTube Star Matt Adlard, The Topless Baker

When not baking, Matt Adlard loves to spend time at home with his wife and their dog.

Matt Adlard is a confectionary artist, baker & Food Network Judge.

Matt Adlard joins other Food Network judges on the set of Christmas Cookie Challenge Season 3

Matt Adlard Judging Christmas Cookie Challenge, Season 3 on Food Network

Matt Adlard joins the judging lineup on the Food Network with fellow judges Claudia Sandoval, Keegan Gerhard

Matt Adlard celebrity Judge on Food Network

Matt Adlard on the set of Chopped on the Food Network

Food Network Judge & baker Matt Adlard

Matt Adlard's gourmet berry cheesecake

Matt is a self-taught baker and digital content creator who's a celebrity judge on the Food Network. Media rep Donna Benner at Swoon Talent.

Matt Adlard's homemade coffee tart dessert

Matt is a self-taught baker and digital content creator who's a celebrity judge on the Food Network. Media rep Donna Benner at Swoon Talent.

Delicious homemade strawberry tart from British Baker Matt Adlard

Matt is a self-taught baker and digital content creator who's a celebrity judge on the Food Network. Media rep Donna Benner at Swoon Talent.

British Baker Matt Adlard's gourmet Mille-Feuille

Matt is a self-taught baker and digital content creator who's a celebrity judge on the Food Network. Media rep Donna Benner at Swoon Talent.

MATT ADLARD – Baking

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Meet MATT ADLARD – Baking


Formally known as The Topless Baker, Matt Adlard is UK’s most followed food personalities. He has a total of one million plus followers on TikTok, YouTube, Facebook, Instagram and Twitter. Despite no culinary training, Matt has mastered the art of baking. His gorgeous cakes, pastries and breads are showstoppers! On Instagram alone, his baking videos get millions of views. For instance, Whole Wheat Honey Oat Loaf (9 million views), Chocolate Coconut Sphere (3.7 million views) and Summer Fruits Frangipane Tart (2.3 million views).

PASTRY CHEF & CONFECTIONER

Going topless proved to be a branding success for Matt at the start of his career. His YouTube baking tutorials shot in his kitchen in England have made him asocial media star. With 300K plus subscribers to his Topless Baker channel and over one hundred how-to baking videos, Matt has proven to be a talented baker as well as a top-tier on-camera personality. Matt boasts a highly engaged audience of 18-34 year olds with a strong following in the United States, United Kingdom and Australia.

FOOD NETWORK JUDGE: CHRISTMAS COOKIE CHALLENGE, CHOPPED SWEETS & FOOD NETWORK CHALLENGE – BAKERS FROM FAKERS

Discovered by Food Network, Matt hosted Food Network’s online American digital series Made for Two with The Topless Baker. On the program Matt demonstrated how to make romantic desserts for date night, like Chocolate Ganache Tarts with Meringue Kisses, Lollipop Love Hand Pie Bouquets and Strawberry and Cream Eclairs. Matt also appeared as a celeb judge on Food Network’s Christmas Cookie Challenge, Chopped Sweets and Food Network Challenge.

We saw a different side to Matt when he appeared on MTV’s digital series Cooking in the Crib with Snooki and Joey. The program was hosted by Nicole “Snooki” Polizzi, star of Jersey Shore Family Vacation and her best friend Joey Camasta.

Matt Adlard has been featured on Amazon Live, UsWeekly.com, BuzzFeed.com, Cosmopolitan.com, Businessinsider.com, Dailymail.com, BravoTV.com and Delish.com. But it was his Instagram baking video of an edible chocolate Apple iPhone that got world wide press. See here: ABC

So how did Matt’s baking career begin? You could say it’s in his blood. His Dad was a Michelin Star Chef. But Matt didn’t take the family culinary career path. He went into advertising instead. Tired of the long hours and looking for a fun hobby, he found his calling in baking. Matt is one hundred percent self-taught and learned how to bake and cook through trial and error by watching YouTube cooking videos. Teaching, inspiring and making funny mistakes along the way is the theme of his infamous viral videos.

INSTAGRAM BAKING VIDEOS

His newest business venture is his online baking school called Bake It Better with Matt Adlard. He also hosts baking classes in Italy, Singapore, Mexico and the United States.

Matt Adlard lives in Norwich, England with his wife Sacha, son Ru, and Cocker Spaniel Cookie.